The Rise of Health and Fitness Apps in America

Fitness App


Obesity is defined as having a Body Mass Index (BMI) of 30 or over. Obesity in America has drastically raised the past couple of years. Games and activities are more sedentary rather than active, pass time includes surfing the web and watching television, carbohydrate intake and consumption of sugary drinks has soared and meal portions have gotten increasingly bigger. Reports from the Centers of Disease Control and Prevention emphasize that over 38 percent of adults and 40 percent of women are obese while teenagers are putting on more and more weight. This can lead to high blood cholesterol and blood pressure, diabetes, heart failure and stroke to name a few.


With this alarming information, there is no doubt why the health and fitness app market is steadily growing.

Fitness apps are mobile-based applications that track and monitor fitness levels and activities. Essentially, they allow a convenient way of keeping a log of daily activities to provide detailed performance reports to, ultimately, better overall fitness level. Some help monitor calorie intake while others focus on sleep analysis or workout management or even a combination of them all. The health and fitness portion of the market is growing and according to Technavio’s report, the global fitness app market is expected to continue growing at a CAGR of 31.35% during the period of 2016-2020.

Here are a few apps that started early and did it right:

MyFitnessPal

MyFitnessPal launched in 2005 with the goal to simplify tracking calorie intake and fitness activities, otherwise a tedious process. It provides a convenient way to keep a log by providing a database of more than 5 million foods and easily finding and adding a meal. It also has the ability to allow tracking of exercise. It can connect with other apps including Fitbit, MapMyFitness and more! It’s simple and user-friendly.

Couch to 5K

Couch to 5K is a great app designed to help couch potatoes achieve running a 5K slowly, but surely. The app takes it slow to accommodate first-time runners and provides a great training program. The app entails an eight week program with a workout three days per week for 30 minutes each day. Couch to 5K is a wonderful app catered to newbie runners.

Charity Miles

Charity Miles allows users to get fit while helping out a charity of their choice. Users have earned over $2 million dollars for charity by using the app to track their steps. Users can raiseup to 10 cents/mile by biking or up to 25 cents/mile by walking or running. This app is a great way to get fit and feel even better about it!

Pocket Yoga

Pocket Yoga is a flexible yoga app that caters to all levels. It allows users to pick a particular practice, duration and level, making the app experience unique per user. Pocket Yoga also has a comprehensive pose dictionary that teaches users how to do a particular pose properly. Additionally, if users are without network connectivity, no problem! PocketYoga does not require it which means a yoga session is possible anytime and anywhere!

Sleep Cycle alarm clock

Sleep Cycle alarm clock is an intelligent alarm clock that ensures users have a good night sleep each night. With its ability to track sleep through movements and sound, Sleep Cycle alarm clock wakes the users up when they are in the lightest possible sleep state to make them feel naturally rested.

 

Understanding the current market is essential in the success of any app. Each one of these apps understood that health and fitness are trending topics in America especially due to the drastic growth in obesity. Additionally, each of these apps caters to individual needs and provides a service that makes a tedious process, such as tracking and monitoring, simple and convenient. With more and more focus on nutrition, fitness and mental health and the increase in mobile app usage, it is clear as to why these apps are successful and why now is a great time to develop a health and fitness app.


Karishma Shah

Karishma Shah is blogger and freelancer located in beautiful San Diego, CA. Her curiosity towards life is what inspires her to learn and grow as a human being and write about it along the way. With her background in marketing, interest in words and story-telling and passion for helping others through leading a non-profit, Karishma finding writing as a perfects means to express her enthusiasm and curiosity.