- By Karishma Shah
- In Apps
- Posted October 24, 2016
The Rise of Health and Fitness Apps in America
Obesity is defined as having a Body Mass Index (BMI) of 30 or
over. Obesity in America has drastically raised the past couple of years. Games
and activities are more sedentary rather than active, pass time includes
surfing the web and watching television, carbohydrate intake and consumption of
sugary drinks has soared and meal portions have gotten increasingly bigger. Reports
from the Centers of Disease Control and Prevention emphasize that over 38
percent of adults and 40 percent of women are obese while teenagers are putting
on more and more weight. This can lead to high blood cholesterol and blood
pressure, diabetes, heart failure and stroke to name a few.
With this alarming information, there is no doubt why the health and fitness app market is steadily growing.
Fitness apps are mobile-based applications that track and
monitor fitness levels and activities. Essentially, they allow a convenient way
of keeping a log of daily activities to provide detailed performance reports to,
ultimately, better overall fitness level. Some help monitor calorie intake while
others focus on sleep analysis or workout management or even a combination of
them all. The health and fitness portion of the market is growing and according
to Technavio’s report,
the global fitness app market is expected
to continue growing at a CAGR of 31.35% during the period of 2016-2020.
Here are a few apps that started early and did it right:
MyFitnessPal launched in 2005 with the goal to simplify tracking calorie intake and fitness
activities, otherwise a tedious process. It provides a convenient way to keep a
log by providing a database of more than 5 million foods and easily finding and
adding a meal. It also has the ability to allow tracking of exercise. It can
connect with other apps including Fitbit, MapMyFitness
and more! It’s simple and user-friendly.
Couch to 5K
Couch to 5K is a
great app designed to help couch potatoes achieve running a 5K slowly, but
surely. The app takes it slow to accommodate first-time runners and provides a
great training program. The app entails an eight week program with a workout
three days per week for 30 minutes each day. Couch to 5K is a wonderful app
catered to newbie runners.
Charity Miles allows users to get fit while helping out a charity of their choice. Users have
earned over $2 million dollars for charity by using the app to track their
steps. Users can raiseup to 10 cents/mile by biking
or up to 25 cents/mile by walking or running. This app is a great way to get
fit and feel even better about it!
Pocket Yoga is a flexible
yoga app that caters to all levels. It allows users to pick a particular
practice, duration and level, making the app experience unique per user. Pocket
Yoga also has a comprehensive pose dictionary that teaches users how to do a
particular pose properly. Additionally, if users are without network
connectivity, no problem! PocketYoga does not require it which means a yoga
session is possible anytime and anywhere!
Sleep Cycle alarm clock
Sleep Cycle alarm clock is an intelligent
alarm clock that ensures users have a good night sleep each night. With its
ability to track sleep through movements and sound, Sleep Cycle alarm clock
wakes the users up when they are in the lightest possible sleep state to make them
feel naturally rested.
Understanding the current market is
essential in the success of any app. Each one of these apps understood that
health and fitness are trending topics in America especially due to the drastic
growth in obesity. Additionally, each of these apps caters to individual needs and provides a service that makes
a tedious process, such as tracking and monitoring, simple and convenient. With
more and more focus on nutrition, fitness and mental health and the increase in
mobile app usage, it is clear as to why these apps are successful and why now is a great time to develop a health and fitness app.