7 Reasons why Design matters in mobile apps
Express clarity at its finest form. Simple. Big. Bold. Start with a blank slate and just write down what exactly you'd like to see. Creating a first impression on your app goes a long way in today's impatient human minds. If your app can answer the question 'Why?', before the 'What?' and the 'How?', it creates the deepest connection with the user's brain.
Take an example of a fitness app: Within few seconds of opening the app, if the user understands that this app is specifically designed to meet his fitness goal, it creates more impact than the fact that your app is going to do it by tracking your movements via an accelerometer.
 (Slow down and) make them smile
Great design retains the context of your habitual thinking patterns. In other words, it does not distract. When the app requires any background processing, a loader or a spinner tells the user what its trying to do. Take it one level up. Show the user a personalized message or one line tutorial of how to perform a function with the app.
Take an example of the 'Slack' app where it engages the user with a short quote while it is loading your messages. Or a 'Did you know you can also share this with your friends' message.
The law of attraction that makes a user comes back to your app is because your users have understood it well.
Design should cater to the purpose at hand. Purposeful design is a focus on choosing the right set of colors, accents, widgets, fonts and customization to deliver the right content to the brain. If your are making a kid's game and your app grabs the attention of a 2 year old.
Decidedly the fun part in the design process, color determines the mood of the app thus leading to its actual purpose. Kids apps have bold colors showing how fun it is to be part of it. Business apps take on shades of lighter to retain the user for longer period of time. Sports apps prefer brighter colors to emotionally 'fire' up the brain into the user (performing) an activity.
 Decision Making
A good User Experience takes into account how long a user needs makes a decision.
The eye responds faster to an image than text. When your user has to make a decision regarding an activity, providing a visual selection process suggests remembering an activity done. And also impressing a long term (memory) on how to do it again. This dramatically reduces response times in making a decision.
In the below screen, it is more likely that a user goes through a faster selection process based on his friends photos than a page which has a text based choices.
 You. Your Signature.
People remember you. The customized effort that has gone into your branding builds a character around you brand, creating a signature. This goes a long way in creating an impression in people. Your clients call you first. This is one step apart from templates where everything you own differentiates you from the crowd.
A professional handcrafted design carries your unique signature. A signature brand entails loyalty.
 Make them look, longer.
There is an undoubted prestige factor a luxury salesman always carries. Walk into an Omega store and you'll see the salesman sporting the latest Seamaster. In his conversation, he'd always bring it up and show it you with a proud look. Although the product is still a watch, you're also being sold the aura of being part of a luxurious society.
Getting noticed is much easier when you are a specialist. The more unique your design is, the easier it is to put up a facade to your audience. Easily getting spotted is a key element in your marketing strategy and makes selling easier. You'd want to hear comments such as, "This looks fantastic!" or "This is very eay to use". You also reduce the learning curve for your user. Keeping things minimal is a great design strategy here.
Say your app has the best features included to complete a certain functionality for the user. But your customer is unable to quickly access that functionality due to complex navigation. This falls under a category called User Experience (UX) which helps a user with an memorable method to perform a certain activity. UX reflects not only practical and meaningful processes, but also take into account the user's emotion.
Take the example of an invoicing app. What is the reason a client opens an app repeatedly? Sending an invoice or editing a line item. Getting a notification that a payment has been made. These actions have to be give careful consideration and an attempt should be made to complete these activities with minimum number of taps. Push notifications are a great way to accomplish a no-click activity that you would normally open your app to check.
The eyes see only what the mind is prepared to comprehend. Modern UI/UX involve design patterns that guide the user through a storyboard process. This is how iOS & Android also has defined its development experience. A lot of work goes into creating your business. And today an app is a significant tool for running it smoothly. It is the face of your business sitting in your customer's hand. When you have a few seconds of their attention, never lose your identity.
Keywords: Mobile App Design, Handcrafted apps